Leadership
Experience
that guides
every detail.
Strong event platforms begin with people who understand industries, partnerships and the value of a well-timed conversation.
01 · Director
Connie Soh
Thoughtful leadership, commercially relevant experiences.
Connie leads United Expo with a clear focus on creating purposeful platforms bringing together strong partnerships, relevant communities and experiences designed to deliver lasting value.
02 · Event Director
Alun Jones
Three decades of international exhibition experience.
With over 30 years in the international exhibitions industry, Alun has been a driving force in Malaysia’s events sector since 2007. He previously served as Country General Manager for UBM Malaysia, where he managed a broad portfolio of trade shows and a large team, and earlier led major shows including Oil & Gas Asia, Food & Hotel Malaysia, DSA, and IGEM. He also played a key role in launching MOGSEC and conceptualised the International Café & Beverage Show (ICBS) in 2022, which has quickly become a key commercial platform for Malaysia’s growing café market.